Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Tuesday, March 20, 2012

Democrats, Fried Chicken Nuggets, and the Muslims

"Unfortunately, the Democratic Party of today bears no resemblance to the one I remember from my youth in a blue collar New Jersey neighborhood...It has been hijacked by left-wing ideologues who will say anything, do anything, right or wrong to enhance their power even at the expense of democracy and the rule of law." -- Lawrence Sellin, PhD in Family Security Matters
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A TV commercial: "She had jewelry she never wore. So she brought it down to Fast Eddie. 'He gave me more money than anyone else.'" --- Well.....How much money did other people give you, and why aren't they in possession of the jewelry? Why would Fast Eddie give you money for jewelry that was already sold to someone else?
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[This picture has nothing to do with the article, but I owned a 1965 Mustang---though mine was blue.

Although the jury and lawsuits are still out about the controversy of HFCS [High Fructose Corn Syrup] v Sugar, one can't help but notice that while some kids are allergic to HFCS, they are not allergic to sugar [either cane or beet.] If the two substances are the same, as the Corn companies tell us, this couldn't happen. Could it? The Corn companies are still battling lawsuits concerning their 'HFCS is the same as Sugar in your body. Ask a couple of overweight people about it.
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Rebekah Speight sure has time on her hands. She's got this chicken nugget [I wonder how much money and investigation and eating she went through to find it] that vaguely looks like the George Washington representation on the quarter. [Actually, it does bear an uncanny resemblence to a Colonial, not necessarily George Washington---anyway, after a few weeks it'll shrink as it decomposes.] Some jerk actually bid $8,100 on Ebay for it. But when he won it? He chickened out. Now, it's out there again---along with similar nuggets said to represent Mozart, Santa Clause, Jay Leno, Elvis, Chelsea Handler, and the Easter Bunny. [Well, I'm here to say I know the Easter Bunny, and the chicken nugget isn't him!] None of the others actually looks like what they're said to resemble---even when the owner has taken pen with ink to assist in the depiction---though I'm not familiar with the name Chelsea Handler.
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Let's see? Another TV commercial: That Mayhem fellow only appears in Allstate commercials. And he only seems to damage things NOT under an Allstate insurance policy. Besides, his paycheck comes from Allstate. So, based on the information provided, I can only see that Mayhem occurs in non-Allstate created by an Allstate employee. In other words, buy Allstate or else.

Don't assume I'm anti-Allstate [I'm just anti-stupid commercial.] The other advertising insurance companies are just as dumb in their commercials. They think all Americans are stupid and swayed by their shenanigans on videotape.
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[A hundred years ago on April 10]

In retrospect of my last entry, here are the words to the song 'Colors', as performed by April Smith and the Great American Picture Show in the recent Lowes commercial---you know, the one with the paint colors swirling and dancing all over the landscape.

"I’ll wear your colors my dear
Until you’re standing right here
Next to the one who adores you
Whose heart is beating for you
Like a lighthouse guides a shipwrecked sailor safely from the sea
I’ll wear your colors til you come back home to me."
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A thoughful approach to the dangers of the Muslims: I don't think Islam qualifies for any name other than a terror cult filled with hate and violence. Just read the Koran---and not just the early parts of peace that are preempted by the latter parts. This World situation with the Muslims is more serious than the Nazis or Communists because of the insidious invasions under the blind eyes of our so-called 'leaders.' Obama was born of a Muslim father, was a Muslim child in a Muslim school in Indonesia, spent twenty years listening to the hate speech from Jeremiah Wright, and calls domestic terrorists and their supporters his long-standing friends. As President, he kowtows before foreign potentates [mostly Muslim,] apologizes to for the existence of the USA to practically any Country demanding it, claims there is no terrorism and Jihad is acceptable, and promoted the construction of a conquest Mosque near Ground Zero. Obama is pushing this Country regularly towards a second revolution against the Government---and not from the freaks from the Occupy movements---a government that no longer represents the people---that is if he doesn't bankrupt the Country first. And his political party not only give him everything he wants, but go further with their remarks and actions. Oh, sweet November, please hurry and save us!

Also remember that the Muslims were violent right from their beginning in the 7th Century. Just read the Koran and other Muslim Holy Books. These violent and hatred based invasions are not new. In 732, the Muslim conquest was stopped by Charles Martel in mid France. In 1683 [September 11, by the way], the Muslims were stopped in Vienna by the King of Poland. The Muslims have always been taught to hate and conquer non-believers, treat other-than-Muslims as second class citizens, promote misogynism, and lie to achieve their ends. And this was started long before the US came into being. Wake up America! there. All Muslim Mosques should be closed because of their terrorist teachings and hate speech. This is all a case of American security and protection and not freedom of religion. You clowns down in Washington are supposed to protect us from terrorism and sedition, both foreign and domestic. Where's Charles Martel when we need him?

By the way, these are all factual comments. As Casey Stengel used to say, "You can look them up!"

Thursday, December 31, 2009

My Wishes for 2010

In welcoming the New Year, I have many wishes. These are only a few of them.

1. Proper and limited use of the word 'alleged:' I wish newspapers would tone down their constant use of the word 'alleged.' When a person commits a crime with numerous witnesses, or such person truely confesses after being confronted with overwhelming evidence, I don't think the term 'alleged' is appropriate anymore. I know you're not legally guilty until adjudged so by a trial in front of your peers, but there must be exceptions for news reporting of such obvious cases. Even so, most writers aren't exactly sure what the word 'alleged' means. You can tell this by trying to read a news story. The writers are in such a hurry to use the word 'alleged' that they fail to write a proper English sentence. 'The alleged man [as opposed to a real man?] robbed the clerk at gunpoint. [The alleged gun didn't go off.]

2. Properly counting a decade or century: You'd think that by now, the media would have learned how to count to ten. You start with one and you end with 10. That's a decade if you're counting years. Despite what the 'fame jumpers' keep saying, the second millennium started in 2001. Does the last digit there give you a hint? So hold off on your 'decade lists', will you media? Next December [2010] is the time for them.

3. Retire Vince '...you know we can't do this all day...': Vince is among the most annoying people on television. He sounds insincere, and he talks down to the audience. If he handles the ad for a product, I'd be less apt to buy it. In any case, I'd rather listen to repeats of 'Billy Mays here.' His energy is more even than the speedy Vince, and he was a more believable salesman. Another annoying 'Crazy Eddie' type is the beanbag who screams his ads for a hotel liquidating company. He's enough to give the listener heart palpitations.

4. Al and the Volcano: People are always fearful of an active volcano. In fact, there's a near-lame story of 'Joe and the Volcano' where Joe [Tom Hanks] was to be sacrificed to the volcano god to save the people of an island, Waponi Woo. He was to jump inside it while it was spouting---thus appeasing the god [and Abe Vigoda, the Waponi chief] and hopefully calming the volcano and leading it to a dormant state. Well, I think in real life the calming of volcanoes would lead to a cooling of the atmosphere and fewer deaths due to lava flows and pyroclastic activity---as if we need cooling in a cooling era of our planet's cycles. So I wish we should sacrifice Al Gore to the god of the most active and dangerous volcano in the world. We can choose from Merapi in Indonesia, Popocatepetl in Mexico, Vesuvius in Italy, Unzen in Japan, and a few others. Maybe the crackling of the burning fat would calm the fires like oil does to boiling water. And just for good measure, we could also use Michael Moore and George Soros---that would calm two more volcanoes. And consider Nancy Pelosi. Does Botox burn?

5. Excercise?: There's an ad on TV right now for the 'Shaker.' This is a barbell shaped object that you can shake back and forth to tone your arms. The adwoman asks 'when you put on a sleeveless dress, what's the first thing that sticks out?' I don't know about you, but I'm probably in the majority who's answer was not hers. She said 'your arms.' And as anticipated by the advertisers, most of us thought of something else immediately. Anyway, what is this thing? You shake it with your arms, it vibrates and springs back and forth and you lose arm flab. I think they call it 'dynamic inertia..' [Forceful inactivity!] Well, this is nothing new. Check with Nick and Nora Charles and ask how they maintained their lanky and admirable physiques. The answer is simple. As Nick puts it to a bartender, 'a dry martini you always shake to a waltz step.' Enough of that and you have to wonder why there are any fat bartenders. Anyway there's a triple money back guarantee. Now what does that mean? Triple your money back? No. Money back guarantee said three times? Probably. You could also get the benefit by shaking malts at home. But then, the resulting product would negate any shaking benefit. Right? I wish for its quick demise.

6. Stop the Polar Bears!: I'm getting tired of watching Noah Wylie spout his requests that we send money to his charity for the poor, declining polar bear population. First, the money goes into a fund serving other animals. So much for the Polar Bear. Second, I wish Noah would just check the real figures before he jumps on the animal rights wagon. The Polar Bear population is increasing on a regular basis. Planetary cooling and warming are natural events and should be acknowledged as such because we aren't going to change them. Such it is for the polar ice. It'll cycle back again.

7. Baskin & Robbins: Okay, the current B & R ad has the most annoying music and lyrics for ice cream and cake. Those little figures dancing around over everything singing 'ice cream and cake' is enough to send me to Carvel for my desserts. Send B & R to the Back Room.

Finally, there's a soup commercial bragging to us that '..farmers raise vegetables in Campbell soup...' Personally, I'd raise them in the dirt of the fields. But, you can never tell where the next 'growing medium' will come from. Anyway, I wish Campbells would proof-read the ad copy in the New Year.

I wish these all to be eliminated or corrected. [Fat chance!] And I wish my readers a happy and prosperous New Year. [Better than even odds.]

Saturday, May 02, 2009

No Code and the Vices

There are currently several companies advertising their 'no coding' blood sugar meters---they're free, but you have to sign up for regular delivery of and payment for supplies from them. That's where the companies make their money.

As for the maligned coding concept, these ads are misleading. I'm a diabetic, and I still use the meter I was issued several years ago. I think the retail cost at the time was around $60. My doctor and diabetes nurse both said it was more accurate than the new ones that permit you to use your arm or other non-finger areas. Coding consists of opening the test strip box, taking out the little plastic chip at the top, and sliding it into the pocket in the back of the meter. The meter takes it from there, and that's the extent of 'coding.' So, coding is no big deal. I'd take my Accu-Chek over any other meter I've seen or been told about. And for crying out loud: designer colors? "Fun" colors? And quicker? If you can't wait fifteen or twenty seconds for the reading, then you're not really serious about controlling your disease. They market these meters like color-coordinated cell phones.

As for the finger pricks? My opinion is that it is a side-effect of having a serious DISEASE! Life isn't a computer game, folks. Diabetics need to keep close tabs on blood sugar and diet. I've seen too many tragic cases of people who ignored their disease until they lost a limb or part of one, or had serious internal problems. A few pinpricks a day [I use four or five tests; and at last count, I still have ten fingers] reminds you that you have a disease that needs close control. So, don't be fooled into thinking you no longer have to spend time in recognition of a serious disease. Diabetes is not a matter of designer meters.

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There are numerous companies these days---usually on the Food Channel or History Channel---that voice there claims about taking their production for a year and putting the units end to end for a number of turns about the world. At this point of weary listening, I think that if you took the spokesmen and spokeswomen claiming such things, and laid them end to end, you'd have a ring I could believe in.
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Considering the modern vices created by photos, movies, television, the computer, the internet, the automobile, a large population of takers---well, I think Heaven is going to have more people from the nineteenth century than the twentieth or twenty-first. But then, I admire the modern concepts of photos, movies, television, the computer, the internet, the automobile, and well-financed medical research [please keep the government away from that]. So, making it to Heaven is a matter of personal behavior, and these inventions and others just test us. They can be good or bad, but the sad truth is that people are the ones who damage other people, not their assets or inventions. While being a liberal is a choice and not a sin, it leads to anti-human attitudes and nefarious schemes against religion and old fashioned common sense. Peace be with you.
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I keep seeing these pleas for money to support animal care and rescue. I applaud the sentiment and efforts. But what about humans? Over the past decades, we've permitted baby murder of more than thirty million---and that's just in the US. I know some of you readers think that a woman has the 'right to choose', but I don't agree with such an all-encompassing concept. The right to choose your own medical treatment is one thing. Murdering an unborn child is another. No person can play God. So quit the whining about a right that doesn't exist with anyone. Life is paramount.

Friday, September 26, 2008

New and Improved

The advertising industry is really getting to me, and that's surprising since in the past I've been very tolerant of ad intrusiveness.

My current bugaboo is the advertising activity on many websites, but especially that of USA Today. It seems that every time I change a web page, I'm stuck with a pop-up advertisement covering most of the page with no 'x' at the top to close it. Add to that the ads popping up when my cursor happens to cross a smaller ad, and you get a frustration high.

But, by far, the biggest pain is having to listen to and see the video ad before I can work the crossword puzzle. This is going too far. Can't we do anything on the web without having an ad popping up and annoying us? And, for that matter, why don't our pop-up blockers prevent these?

To some extent I can understand the need for more ads on newspaper websites. The sales of newspapers is dropping precipitously, and the ad revenue is going with it. So it only seems natural that the lost ad supply will wend it's way to the websites.

But, let's not forget television. The station logo in bottom right hand corner is annoying enough, but the pop-up ads at the bottom are over the top. I don't need people walking all around the bottom of the screen, especially when they interfere with the tv program. I'm distressed at the tires and pit crew or racing car appearing in action at the bottom of the screen during a race. Isn't it bad enough, notably on ESPN, that the top and often the bottom of the screen are filled with non-essential information? Do I need a huge wall set in order to see the actual program?

But, to more specific ads.

Do you really think that someone finding your wallet and wanting to return it will act like the man in the tv ad? Standing on the street and calling the man in an apartment twenty floors up is rather strange, but waving a wallet while asking the man to look out the window is absurd. The man in the apartment needs to turn his tv on in order to see what the man in the street is holding.

Despite the occasional news about a grandmother giving birth [usually in the tabloid rags], I wonder why birth control pill advertisers are targeting older people? They list [quickly] a number of risks associated with the medication 'especially if you're over 55. How many of us over 55 are going to be concerned about taking birth control pill in the first place?

I tried to find a free American flag to post on my Vista gadget section. I had a terrible time trying to find one, but I succeeded in the end. Where, might you ask, did I find it? On a website based in Romania.

I contacted J G Wentworth recently and applauded their opera commercial. You've probably seen and heard it. It's a Wagnerian style short opera based on the phone number for the annuity and structured-settlement firm. The music is terrific. The structured settlement buyout doesn't apply to me. But if it did, I might consider the company.

Anyway, I did send a congratulatory email. And, surprise, I go a rather quick reply, asking for my address. Did I expect a visit from a hitman? Certainly, not. Did I expect Michael Anthony with his $million check? Sadly, no. A job offer? A free trip to Hawaii?

No, what I did receive was a bobble-head doll of the company president. While I'm appreciative of the gift, I was hoping the company would send me something non-commercial and without further advertising. And to add insult to injury, the bobble-head was made in China!

When you fork over $20 for a 9/11 commemorative, non-circulation $20 Liberian coin, what are you getting? At the recent exchange rate of $.1562, your 'silver leaf' [only a silver veneer over another type of base], costing about $3-4 US to create [including the silver], is worth about 31 cents US. And remember, it's non-circulating Liberian currency. I wouldn't try to cash it in, especially if 31 cents isn't going to do much for you.

Am I finished? Well, yes---at least for this time. This was another in a series of articles on 'Better Living' for the American media viewer and taxpayer.

Sunday, July 11, 2004

Carb Wild

CARB WILD

The food industry and advertising writers are on the national band wagon with lower carbohydrate foods. Since that often means less sugar, it’s really a good thing.

But, most important to our minds now is that the advertising writers still need a dose of English grammar in their writing.

Years ago, there was an advertisement for Winston cigarettes stating that “Winston tastes good like a cigarette should.” Now most intelligent people knew that “like” was the wrong word, “as” being the correct one. And in later Winston commercials, there was an actor playing a college professor who corrected the jingle language as part of a commercial. I suppose the controversy gave the original commercials added life and product name recognition, and that's what an ad should do. I just think a similar result could have been attained with imaginative correct English. And anyway, most of us now wish that past cigarette advertising hadn't been so effective.

I don’t mean to single out Winston; it’s past commercials are just examples of the pervading poor grammar in advertising. “Damn the grammarians! Full ads ahead!” These words may not have been said, but the writers certainly embraced the concept. They have always been more interested in catchy phrases than in proper English grammar.

“Take Beano before, and there’ll be no gas.” The ad copy is correct, but the speaker on TV elides over the “r” in “there’ll” to make it sound like “they’ll.” The pronunciation isn’t correct, but apparently the powers-that-be believe it sounds better in the ad.

I remember a recent beauty product ad with the background of a released song. It’s also used in a restaurant ad. What I’ve heard is "I believe in mail call!" Only later, was I told the singer was saying "I believe in miracles.!" Every time I hear that commercial, I hear "mail call" and not "miracles." And this is so even after I was told the correct word.

Now, a perennial mistake in commercials is to parrot language incorrectly used in the mainstream---usually to shy away from being called sexist. The word “they” is not singular. When you’re referring to one person you should use he, she, it, one, etc.---and not “they.”-

In the past, the singular pronoun “he” was generally used to denote an unknown or undefined person. That’s no longer the case. Now people lazily and incorrectly use the plural pronoun “they.” Of course, simply rephrasing the sentence can generally avoid the problem, but apparently that’s too much work.

“Yes, your child is at risk. They will be….” “They” is simply wrong. A better phrase could be: “Yes, your children are at risk.. They will be…” See how easy that was. And the meaning remains true to the original idea. I mean, how many only children are there in American families anyway? The constant misuse of “they” really grates in my ears.

“Kevin Harvick’s pit crew trust one brand of battery…” says the announcer in a commercial. Of course, in the rush to misuse the parts of speech, there is no correlation between the singular subject and plural verb. “Crew” is a catchall word, like class, team, gang etc. It demands a singular verb. “Pit crew…trusts…” Just think about how it sounds.

Now to carbs. “Less carbs” may sound good at first, but it is wrong, and I think the writers should know it.

“Less” is a word that is applied to things that are measured by amount, and not by size, quality, or number: less butter; less courage; less flavor… These are “mass” nouns, in that you can’t really define or count their values easily. In the past, we used the word “fungible,” in that one part of the mass noun could be replaced by another with no problem. One wheat berry is the same as another in “grain.” One gallon of oil is pretty much the same as the next, and we count them in barrels of 55 gallons each. And in most cases, we don’t normally count the individual units, preferring the larger mass noun of “grain” or “oil,” counted in different forms such as bushels, barrels, or tons.

“Fewer” on the other hand, is used before a plural noun, such as cars, books, reasons, etc. These can normally be individually counted.

Thus you can have “less tonnage,” but “fewer tons;” “less shipping,” but “fewer ships;” “less oil,” but “fewer barrels;” “less manpower,” but fewer men;” “less fat,” but “fewer carbs.”

Don’t get me wrong. Some advertising writers do use correct grammar. My favorite salad dressing states it has “60% less fat, 50% fewer calories.” See, it isn’t hard to be correct.

I certainly don’t expect advertisers to suddenly sprout grammarian wings or the actors to speak with perfect diction, but it seems to me that a better handle on the English language in advertising could actually improve a message’s understanding. In that case, the listener doesn’t have to question his or her ears. A message in simple, everyday, correct English could reach the listener more quickly and effectively.

The English language is one of America’s unifying factors. When we all use it correctly, there can be less misunderstanding (or fewer misunderstandings) among (not between) our fellow citizens.